KRBL Ltd Expands Portfolio, Ventures into Edible Oils with Rice Bran Launch
26/02/2024 (The People Network) - In an ambitious move to diversify its portfolio, KRBL Ltd, the powerhouse behind the renowned India Gate brand, has set its sights on the burgeoning edible oils market. With an announcement that came as a surprise to many, Ayush Gupta, the Business Head (Domestic) of KRBL, detailed the company's strategic shift towards introducing rice bran oil by next year. This decision is not merely an expansion but a bold step into a domain currently led by giants such as Saffola and Fortune. The plan? To carve out a significant niche in the healthy edible oils segment, aiming for sales of 20,000 tonnes and revenue of Rs 200 crore within three years.
