17/08/2009 (World is Green.com) - The palm oil Cadbury uses in Australia and New Zealand comes primarily from Malaysia and is not sourced from Sumatra, Borneo or any of the regions where the Orangutan is under threat. Cadbury also has a long and proud record on the environment. Our ‘Purple Goes Green’ initiative has been widely recognized with Cadbury winning independent recognition on everything from packaging reduction, water reduction and sustainable agriculture. Furthermore, as a business we have a target to reduce our carbon footprint by 50% by 2020 – a commitment that goes far beyond what most Governments are requiring, and a commitment that we are currently on target to meet.

Cadbury stands unashamedly behind our decision to reduce the size, and the wholesale price to our customers, of our Cadbury Dairy Milk range in order to ensure that it remains a treat all Australians can enjoy. We have taken this action to ensure Cadbury Dairy Milk remains affordable, but not at the cost of the environment. That is why we pay an additional ‘social’ premium through the GreenPalm certification process to ensure the palm oil we purchase comes from sustainable sources. This premium is directly passed on to the growers and producers of sustainable palm oil so that they are rewarded for sustainable business practices, and have an incentive to grow more palm oil in a sustainable manner.

We want consumers to continue to love our chocolate, and it makes no sense whatsoever for us to make changes that the majority of people won’t appreciate. We believe as a business we are doing the right thing and are acting far more responsibly than many other companies that use palm oil without any of the assurances Cadbury are able to provide.

We remain immensely proud of our products and continue to believe that Cadbury Dairy Milk is the best tasting milk chocolate in the world.