Campaign highlights premium Greek raisins and olive oil in the UK
06/06/2024 (Birmingham Live) - A groundbreaking three-year campaign is shining a light on high-quality European raisins and premium olive oil.
Precious Europe is addressed to the markets of the United Kingdom, Norway and Switzerland and is undergoing its second year of successful implementation.
The campaign objective is to provide information about the high quality of European agricultural products and highlight European history, tradition, and experience in producing and processing olive oil and raisins.
The promoted products are produced and processed by an association of three Producer Organizations, located in the area of Corinth in the Peloponnese.
Greek Premium Raisins
Greek Premium Raisins are a type of dried grapes produced in Greece.
They are popular for their unique taste and texture and are considered one of the country’s traditional and authentic products.
This type of raisin is produced from the small and seedless grapes grown in the region of Corinth.
The grapes are left to dry naturally on the vine, and then they are further sun-dried on straw mats or in special ovens until they reach the desired moisture content.
The resulting raisins are small, and have a sweet and fruity taste unique to the Corinthian variety.
Premium Greek Olive Oil
Premium Greek Olive Oil is highly regarded across the world.
Olive orchards are cultivated across Greece's ideal climate and soil varieties.
The olive oil varies in colour from clear yellow to golden while some varieties obtained from unripe fruit have a greenish tinge.
The Producer Organizations’ products include different varieties and qualities of olive oil that are personalised depending on the consumer’s needs.
It can be used for several purposes such as cooking, baking, preparing marinades, salad topping, or even just dipping with a piece of bread.
The packaging varies from 250ml to 5,000ml glass, carton, tin or plastic bottles.
https://www.birminghammail.co.uk/special-features/campaign-highlights-premium-greek-raisins-29289120