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FGV Unit Drives Ranking In The Fast Moving Consumer Goods Industry, Says Emir Mavani
calendar05-06-2015 | linkBernama | Share This Post:

05/06/2015 (Bernama) - Felda Global Ventures Holdings Bhd (FGV)'s unit, Delima Oil Products Sdn Bhd, will continuously strengthen FGV's ranking in the fast moving consumer goods industry in producing palm-based products to fulfill consumer needs.

Group President/Chief Executive Officer Datuk Mohd Emir Mavani Abdullah said the launch of the 'SAJI Sambal Paste' today was in line with its intention to reduce dependency on upstream activities.

"Delima Oil has several brands under its belt apart from SAJI, including 'Adela', 'SunBear' and 'Seri Pelangi'. These products will continue to contribute to the group positively," he said in a statement.

The SAJI Sambal Paste is suitable to be served during 'sahur' and breaking of fast for the upcoming Ramadan.

Under the SAJI brand, the sambal paste comes in three varieties; 'Pes Sambal Pedas SAJI', 'Pes Sambal Nyonya SAJI' and 'Pes Sambal Paprik SAJI' and retails for RM6 each per 230 gram bottle.

Delima Oil Chief Executive Officer Ahmad Salman Oman said the new product would further strengthen the 'SAJI' brand as the main choice of Malaysian households and also the ASEAN market.

"Currently, we are trying to penetrate the Middle East's halal industry in our venture to expand our market internationally," he said.