8/24/2004 , KENNESAW, Ga. /PRNewswire/ -- Wise Foods announces WiseChoice(R), the company's first line of all natural healthy snacks. WiseChoice Potato Crisps and Soy-Potato Crisps have no trans fat orhydrogenated oils, and no artificial flavors and colors. All of theproducts in the Wise Choice line are baked, have 70% less fat thantraditional potato chips, and have just 110 calories per serving.

Wise Choice Soy-Potato Crisps also provide 6.25 grams of soy per serving.Added soy protein as part of a balanced diet has been known to lowercholesterol and be beneficial for maintaining a healthy heart.Additionally, because the Crisps are made from a blend of soy and potato,they taste more like a traditional chip.

"Wise Choice fills consumers' desire for a low fat snack that's also allnatural," said Jordi Ferre, Vice President of Marketing, Wise Foods. "Butwhat's best about Wise Choice is that they taste great.

"This isn't about dieting," says Ferre. "A growing number of consumers arelooking for healthy snacking options for themselves and their families.These are real people with real concerns for a healthy lifestyle. WiseChoice offers a real alternative."

The Wise Choice line is found in the snack food aisle in one- and four-ounce bags and is available in four flavors: Original Baked Potato Crisps,Roasted Garlic and Chive Baked Potato Crisps, Mesquite BBQ BakedSoy-Potato Crisps and Italian Herbs Baked Soy-Potato Crisps. All WiseChoice products are also either OU Pareve or OU Dairy, meeting the needsof Kosher consumers.

Maddock Douglas designed the packaging and created an integrated launchprogram for Wise Choice Potato Crisps and Soy-Potato Crisps which includesnewspaper inserts and coupons, in-store merchandising and productsampling.

About Wise Foods

Wise Foods, Inc., headquartered in Kennesaw, GA, has been making potatochips for more than 80 years. Wise Foods offers a variety of snack foodfavorites including Traditional Wise(R) Potato Chips, Ridgies(R), CottageCuts(TM), New York Deli(R) Potato Chips, Wise Choice(R) Potato Crisps andSoy- Potato Crisps, and Cheez Doodles(R). Wise products are sold in 20states in the East, Northeast and Southeast. Wise Snacks will soon beavailable for purchase online at the Wise Foods website,http://www.wisesnacks.com/ .

Source: Wise Foods, Inc.

CONTACT: Media, Julie Baron of Maddock Douglas, Inc., +1-630-279-3939x425, julie.b@maddockdouglas.com