1/3/06 PALO ALTO, Calif.  (soyatech.com) -  Decreases in the production costs of vitamin E is a viable element to market growth. Competitors in this market are creating more efficient, less expensive production methods by consolidating manufacturing facilities.

New analysis from Frost & Sullivan (http://www.food.frost.com ), U.S. Vitamin E Markets, reveals that the vitamin E market earned revenue of $209.6 million in 2005 and estimates to reach $260.8 million in 2012.

If you are interested in a virtual brochure, which provides manufacturers, end users, and other industry participants an overview of the latest analysis of the U.S. Vitamin E Markets, then send an e-mail to Trisha Bradley, Corporate Communications, at trisha.bradley@frost.com with your full name, company name, title, telephone number, fax number, and e-mail address. Upon receipt of the above information, an overview will be sent to you by e-mail.

With production remaining at a steady state, many companies in this market predict that the price of vitamin E will fall. Cognis Nutrition and Health, for example, reported a demand decrease of nearly 40 percent for its natural vitamin E products, and stated a decrease in revenues of nearly 18 percent in 2005.

"With the decreased demand for vitamin E in human supplement applications, there is a surplus of supply over demand thought to drive down the market price per pound," notes Frost & Sullivan Research Analyst Jennifer Steinke.

However, due to low consumer understanding, increasing interest for vitamin E in human supplements will not occur. Consumers are becoming more knowledgeable on the health benefits of food ingredients, but seem to lack the overall understanding due to the influx of mixed/unclear information from the media.

"Low consumer understanding of the health benefits of vitamin E supplementation impedes market growth," explains Steinke. "Thus, the market for vitamin E in supplements is not expected to return to normal until consumer understanding increases."

By generating creative marketing techniques that clearly identify the benefits and negatives related to vitamin E, manufacturers can increase consumer understanding. They need to aggressively take charge of educating the consumer properly.

U.S. Vitamin E Markets, a part of the Food and Beverage Ingredients subscription, provides an overview and outlook for the market. This study has been segmented into Vitamin E in animal feed, Vitamin E in food and beverages, Vitamin E in cosmetics, and Vitamin E in supplements. This research includes detailed market opportunities and industry trends that have been evaluated following extensive interviews with market participants. Interviews are available to the press.

Frost & Sullivan, a global growth consulting company, has been partnering with clients to support the development of innovative strategies for more than 40 years. The company's industry expertise integrates growth consulting, growth partnership services, and corporate management training to identify and develop opportunities. Frost & Sullivan serves an extensive clientele that includes Global 1000 companies, emerging companies, and the investment community by providing comprehensive industry coverage that reflects a unique global perspective and combines ongoing analysis of markets, technologies, econometrics, and demographics. For more information, visit http://www.frost.com .