MARKET DEVELOPMENT
Malaysian Companies Garner RM123.10 Mln In Sales At Paris Food Exhibition
Malaysian Companies Garner RM123.10 Mln In Sales At Paris Food Exhibition
03/11/2014 (Bernama) - Malaysian companies garnered a 58 per cent increase in sales amounting to RM123.19 million from RM78.07 million recorded in 2012 at the Salon de International de l' alimentation Paris 2014, the world's largest food and beverage exhibition.
The Malaysia External Trade Development Corporation (MATRADE) said among the products that generated interest at the biennial exhibition were palm oil, prepared food and confectionery products.
Malaysian Trade Commissioner in Frankfurt S. Jai Shankar was quoted in a MATRADE statement as saying that the export promotion agency's efforts in projecting the strength of food and beverages sector paid off when three Malaysian companies; Ace Canning Corp Sdn Bhd, Mafipro Sdn Bhd and Happy Alliance(M) Sdn Bhd were featured in the exhibition.
He said MATRADE's participation in the exhibition showcased Malaysia's products such as biscuits, snacks, chips, chocolates, candies and premium nuts to the world.
The statement said that these products impressed overseas buyers from Africa, the Middle East, South America, North America, Europe and Asia.
Numerous enquiries were received from buyers seeking products for commercial purposes including supplying to restaurants, hypermarkets and gourmet chain, mainstream outlet and individual retail shops.
More than 6,300 exhibitors from 105 countries covering 19 exhibition sectors participated in the five-day fair beginning Oct 19.
The Malaysia External Trade Development Corporation (MATRADE) said among the products that generated interest at the biennial exhibition were palm oil, prepared food and confectionery products.
Malaysian Trade Commissioner in Frankfurt S. Jai Shankar was quoted in a MATRADE statement as saying that the export promotion agency's efforts in projecting the strength of food and beverages sector paid off when three Malaysian companies; Ace Canning Corp Sdn Bhd, Mafipro Sdn Bhd and Happy Alliance(M) Sdn Bhd were featured in the exhibition.
He said MATRADE's participation in the exhibition showcased Malaysia's products such as biscuits, snacks, chips, chocolates, candies and premium nuts to the world.
The statement said that these products impressed overseas buyers from Africa, the Middle East, South America, North America, Europe and Asia.
Numerous enquiries were received from buyers seeking products for commercial purposes including supplying to restaurants, hypermarkets and gourmet chain, mainstream outlet and individual retail shops.
More than 6,300 exhibitors from 105 countries covering 19 exhibition sectors participated in the five-day fair beginning Oct 19.