23/06/2014 (Business Recorder) - For the first time, a 100 percent produced and packed Malaysian palm vegetable cooking oil is available in Pakistan. At the product launching ceremony of Century cooking oil, Consul General of Malaysia in Karachi Abu Bakar Mamat stated that the consulate would continue to facilitate the efforts by Malaysian companies to expand the presence of Brand Malaysia in the country. Century cooking oil is a product of Pan Century Edible Oils Sdn. Bhd., an IOI Group owned company.

Pakistan is the biggest export destination for Malaysian palm oil. In 2013, total exports of Malaysian palm oil and palm oil products were recorded at 1.5 million tons (MR 3.62 billion)

Consumers can be assured of highest quality of palm oil in which stringent regulations and requirements been imposed on palm oil industry in Malaysia to produce high quality products, said Fairuz Hidzir, Regional Director of Malaysian Palm Oil Board stationed in Karachi, who was also present during the ceremony. Khalil (Private) Limited, is importing and marketing Century cooking oil in 100 percent original consumer packing from Malaysia. Khalil (Private) Limited, is setting up a unique logistics network of franchise outlets and stores, first in Karachi and then expanding to other cities in Pakistan. At the launching ceremony, Khalil (Private) Limited was represented by its Chairman, Chaudhry Mohammad Yusoof, Managing Director, Adnan Choudry and Director International Sales, Iftikhar Choudhary.-PR