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MARKET DEVELOPMENT
Olam Increases Product Range, Rewards Staff
calendar30-05-2013 | linkLeadership Newspapers | Share This Post:



30/05/2013 (Leadership Newspapers) - In a bid to remain competitive in the global market, Olam Nigeria Limited has increased its portfolio of food and agricultural goods with the addition of two new products.

According to Olam’s Technical Director and Country Head, Mukul Mathur, the two new products, which are Palm Oil and fertilizer form part of the company’s strategy to sustain the brand locally and internationally.

 Mathur while speaking at the company’s programme to reward long time serving staff, explained that even as the global economy continues to experience difficulties the firm was taking step to maintain its competitive edge by increasing its product range.

He stated;“The key to dominance is have a wider portfolio of products to deal with and that is why we have expanded with the addition of fertiliser and Palm Oil. We also continue to reinforce our operations through both organic and inorganic expansion, expecting to shortly commence production in our mechanical cashew processing facility at Ilorin in Kwara State, and recently acquiring both the Crown Flour Mills and the De Rica brand of tomato paste.

“These are competitive times for the goods processing and supply chain management industry. However, because we started early we have been able to maintain a head starts. We have also found out that the game is going bigger and so we have to increase. Across the globe it has not been great news for most economies, although Nigeria has fared better.”

Addressing long serving staff of the company, Mathur acknowledged their hard work and dedication adding that it was through the dedication and loyalty that the company tackled its past challenges.